Shutterbox Photo Entertainment partnered with the Chicago Cubs and Spot Hero to deliver a memorable trading card activation during the Chicago Cubs Family Day at Wrigley Field. This exclusive event, held on July 27th and 28th, 2024, was attended by over 12,000 season ticket holders and their families.
Shutterbox Photo Entertainment partnered with the Chicago Cubs and Spot Hero to deliver a memorable trading card activation during the Chicago Cubs Family Day at Wrigley Field. This exclusive event, held on July 27th and 28th, 2024, was attended by over 12,000 season ticket holders and their families.
The activation featured custom trading cards that attendees could personalize with their names. Additionally, each card included a QR code on the back, offering recipients a special discount from Spot Hero. This innovative feature not only provided a keepsake but also added value by offering a tangible benefit.
The trading card activation at the Chicago Cubs Family Day was a tremendous success, showcasing the power of personalized experiences and innovative features in driving engagement and brand interaction. Our collaboration with the Chicago Cubs and Spot Hero allowed us to create a memorable and valuable experience for attendees, reinforcing the value of custom activations in enhancing fan engagement and brand visibility.
This event highlights the potential for interactive and personalized activations to enhance brand engagement and create lasting memories. Similar activations can be effectively used in various contexts, such as:
Product Launches: Offer custom trading cards at product launch events, featuring product information or special promotions. QR codes can link to detailed product descriptions, tutorials, or purchase options.
Corporate Events: Provide custom trading cards at company retreats or conferences, featuring employee achievements or fun facts. Include QR codes with discounts for company products or services.
Sports Events: Engage fans at sporting events with personalized trading cards of themselves or their favorite athletes. Use QR codes for exclusive access to merchandise discounts or digital content.
Community and Cultural Festivals: Create memorable keepsakes for attendees at local festivals or cultural events, showcasing community pride. Offer QR codes with links to event schedules, maps, or special offers from local businesses.
Educational Institutions: Use trading cards at school events or open houses to engage students and parents. QR codes can provide access to school resources, event information, or educational content.
Chicago Cubs
Spot Hero
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