Enhancing Fan Engagement at Notre Dame with Trading Card Activation and NIL Athlete Partnerships

Event Overview

In a dynamic collaboration with DirecTV and the University of Notre Dame, Shutterbox Photo Entertainment launched a two-day trading card activation featuring notable NIL athletes. This strategic initiative was designed to deepen fan engagement and create memorable experiences during key university events.

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Activation Details

Date & Location Day 1: September 20th at Eddy’s Street Bookstore, University of Notre Dame

Date & Location Day 2: September 21st outside Joyce Center Gate 10 during the Notre Dame vs. Miami University game

Featured NIL Athletes: Chris Kavanagh (Men’s Lacrosse), Liatu King (Women’s Basketball), Grant Silianoff (Hockey), Jadin O’Brien (Track & Field), Tae Davis (Men’s Basketball)

Execution

Our team set up a state-of-the-art trading card booth equipped with AI technology for background customization, including a step & repeat backdrop. Fans had the opportunity to create personalized trading cards with various design options, featuring themselves alongside their favorite athletes.

Key Features

• Interactive Fan Experience: Attendees interacted directly with renowned athletes, boosting the appeal and exclusivity of the trading cards.
• Customizable Options: Multiple card designs and an AI-enhanced backdrop provided personalized fan memorabilia.
• Technology Integration: Advanced printing and imaging technology ensured high-quality outputs and a swift service, catering to a large volume of fans efficiently.

Results

The trading card activation not only heightened the game day spirit but also effectively captured and extended the event’s reach through significant digital and physical engagement. The use of NIL athletes played a pivotal role in drawing crowds and enhancing the authenticity of the fan experience.

Conclusion

This activation underscores the power of combining innovative technology with strategic athlete partnerships to elevate fan engagement at sports events. The success witnessed at Notre Dame serves as a blueprint for similar activations in the future, highlighting the effectiveness of interactive experiences in fostering lasting connections between fans, athletes, and brands.

Future Implications

Based on the success of this activation, plans are in place to replicate this experience across other universities and sporting events, aiming to broaden the scope of engagement and further capitalize on the burgeoning opportunities in NIL marketing.

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