For the 2023 NFL season, Shutterbox Photo Entertainment collaborated with Modelo to create a standout fan experience for Las Vegas Raiders tailgate parties at Allegiant Stadium.
In the competitive landscape of sports marketing, engaging fans in unique and memorable ways is crucial. For the 2023 NFL season, Shutterbox Photo Entertainment collaborated with Modelo to create a standout fan experience for Las Vegas Raiders tailgate parties at Allegiant Stadium. This case study explores the successful implementation of a personalized trading card activation that not only delighted fans but also significantly amplified brand visibility for Modelo.
Set against the backdrop of the Allegiant Stadium Parking Lot N, the activation took place at every home game, centered around a creatively designed Modelo-themed RV stage trailer. The concept was to blend the excitement of Raiders football with Modelo’s branding, offering fans a memorable pre-game activity.
Custom Trading Card Creation: Fans had their photos taken and instantly printed on trading cards, personalized with their names and set against a backdrop featuring artwork from the latest Raiders and Modelo campaigns.
The trading card activation was a resounding success, with over 2,500 custom cards created and more than 5 million impressions generated throughout the season. The high engagement levels indicated that the activation resonated well with the fans, offering them a unique way to celebrate their fandom while interacting with the Modelo brand.
Brand Impact: Modelo’s visibility was significantly enhanced, demonstrated by the high number of social media shares and interactions with the QR codes.
Fan Engagement: The booth saw consistent lines each game day, with many fans returning multiple times throughout the season.
The collaboration between Shutterbox Photo Entertainment and Modelo for the Las Vegas Raiders tailgate parties showcased the power of creative fan engagement strategies in sports marketing. By offering personalized trading cards, the activation not only provided fans with a unique souvenir but also effectively amplified Modelo’s brand engagement. This case study exemplifies how innovative marketing tactics can be leveraged to enhance fan experiences and foster brand loyalty in a festive, high-energy setting.
Building on this success, future activations could explore additional personalized products and digital integrations to further increase engagement and brand interaction at sports events. The positive feedback and strong metrics from this campaign provide a solid foundation for similar strategies in upcoming sports seasons and events.
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