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Case Studies, Photo Marketing, ShutterBox Chicago

Nationwide Collegiate Event Tour with MetroNet – Premium Trading Card Activation

Shutterbox Photo Entertainment, in partnership with MetroNet, executed a dynamic 10-city collegiate tour, delivering an engaging Premium Trading Card Activation at major universities across the United States.

Shutterbox Photo Entertainment, in partnership with MetroNet, executed a dynamic 10-city collegiate tour, delivering an engaging Premium Trading Card Activation at major universities across the United States. Over a compact three-week period, the tour reached campuses including Eastern Kentucky University, Florida State University, Western Michigan University, Eastern Michigan University, Michigan State University, Illinois State University, Northern Illinois University, Drake University, Purdue University, and the University of Central Florida, demonstrating remarkable scalability and operational efficiency.

Two people pose with a husky mascot at a Metronet booth. An umbrella light, tablet, and promotional items are on display.

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The challenge was to maintain a high level of engagement and brand consistency across diverse geographic locations in a short timeframe, ensuring each two-hour activation left a lasting impact on participants.

To maximize the engagement and branding opportunity within the brief activation window at each location, Shutterbox provided:

High-Value Giveaways: Branded beanies and power banks were distributed, adding value to the engagement and boosting MetroNet’s brand visibility.

Fully Branded 10ft Backdrop and Vinyl Wrapped Photo Booths for a cohesive and inviting setup.

Branded Table Covers, Custom Branded Microsite, and Sharing Station for immediate digital engagement.

Premium Branded Trading Cards with hard case covers and foil seal stickers, creating a memorable takeaway.

Each location featured a concise two-hour activation, optimized to capture maximum attendee interaction within a limited timeframe.

This tour highlighted the strategic value of:

  • Quick, High-Impact Activations: Demonstrating the effectiveness of short, well-executed events that can significantly enhance brand visibility and engagement.
  • Integrated Giveaways: Enhancing physical engagement with branded merchandise that extends the brand experience beyond the event.
  • Scalable Event Solutions: Proving that standardized setups can be effectively deployed across multiple locations to create consistent brand experiences.

Shutterbox Photo Entertainment’s tour with MetroNet set a benchmark for integrating physical and digital marketing tools in the collegiate sports environment. The campaign not only provided immediate engagement through premium trading card giveaways and high-value branded items but also showcased the scalability and adaptability of targeted photo entertainment solutions. Brands looking to capture and engage a collegiate audience can see significant benefits from similarly structured activations.

For more information on how Shutterbox can elevate your marketing campaigns with innovative photo entertainment solutions, please contact us at info@shutterboxphotobooth.com or visit our website at www.shutterboxphotobooth.com.

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